No advertising cookies. No hidden rider profile.

Cookie-free aggregate analytics; no advertising tracking

Roth has not enabled advertising, remarketing, cross-site tracking, or analytics cookies. Privacy-focused Vercel Web Analytics is enabled for aggregate public page and named funnel counts. The Free Check does not save answers in a cookie or rider profile.

Roth uses privacy-focused aggregate page and funnel counts to understand which public information is useful and where visitors leave the readiness, enrollment, account, and app-continuation paths.

Analytics runs only on rothbikefit.com. Roth removes query strings and fragments before a page view is sent and suppresses page views on sensitive and operational routes. A custom funnel event includes its approved event name and current route path, while its origin URL is normalized to the site root; it includes no query, custom property, identifier, or form value. Roth does not send Free Check answers, form entries, names, email addresses, health information, payment information, measurements, video, report data, account identifiers, or enrollment references.

The Free Check runs in the browser. Roth does not upload or save its answers and does not use them to create an account.

Page delivery and abuse prevention require limited data

Website delivery and abuse prevention may use limited request information or browser storage that is necessary to provide and protect the public pages and enrollment endpoint. Public Clerk account-session storage is not active.

Website delivery and abuse prevention may involve an IP address, browser or device details, requested page, request time, and security events. The enrollment database stores keyed security digests for rate limiting rather than the visitor’s raw IP address or user-agent string.

Anonymous aggregate records have a defined boundary

Vercel Web Analytics may process an event time, page or funnel route path, referring site, coarse location, device type, operating system, and browser for aggregate reporting. Roth’s seven custom funnel events contain only an approved event name and no custom properties.

Vercel Web Analytics does not use cookies. Vercel describes the analytics records as anonymous aggregate data and resets the request-derived visitor hash each day; the visitor-session hash is discarded after 24 hours.

The current Vercel Pro reporting window is 12 months. Vercel states that aggregate analytics data is guaranteed to be viewable for that window and may be stored longer. Roth reviews aggregate trends rather than reconstructing an individual browsing session.

• Eligibility check started
• Eligibility result reached
• Enrollment form started
• Enrollment request saved
• Account path started
• Account setup completed
• App-continuation page opened

Submitting enrollment is not cookie consent

The founding-rider form sends the entered request to Roth when the rider submits it. The form permissions concern contact about the request and optional case-study follow-up; they are not consent to advertising cookies or cross-site tracking.

Browser controls can block or clear storage

You can inspect, block, or clear website storage through your browser. Blocking technology needed for security or abuse prevention may stop an interactive form from working, while basic public information should remain available.

Optional technology requires a new disclosure and choice

If Roth later adds advertising, cross-site tracking, embedded media, analytics properties, or another materially different technology, this notice must name the purpose and provider, describe the information and duration involved, and provide any required choice before the technology is enabled.

Who operates Roth and what this draft covers

Mountain Brook Run LLC is the legal operator. Roth Cycling Labs is the product organization for Roth Bike Fit. Questions may be sent to hello@rothbikefit.com.

July 26, 2026 · WEB-11 analytics and consent alignment · revision 2. Revision 2 adds the live privacy-focused analytics boundary and the exact-consent standard for any future rider story. It keeps public accounts and website-to-app continuity gated and confirms that checkout, personalized results, and Expert Review are unavailable.

Business and legal approval pending. Paid-service terms are not in effect · payment is unavailable.